Reporting to the Executive Director of Advancement Programs, the Associate Director of Annual Giving Programs is responsible for developing and implementing plans to meet and increase annual giving revenue goals from Ursinus constituents through a multi-channel marketing/solicitation plan that includes direct mail, e-solicitation, phonathon calling programs, texting, and social media. Working collaboratively with other members of the Advancement Office staff, s/he is responsible for concept, scheduling and execution of all annual giving direct mail including segmentation strategy, testing packages and initiatives, and reporting results. The Associate Director shall demonstrate a focused and strong work ethic so that annual revenue goals are met, the ability to collaborate with others, as well as creativity, graphic design skills and organization in developing a “best of class” solicitation program.
- Informed by the established priorities and needs of the college, lead the production of direct mail, e-solicitations, and calling and texting campaigns from conception to completion for the annual giving program. This includes developing fundraising appeals that are strategically segmented for a variety of constituency/affinity groups, with consideration to the overall communications and events calendar for the office, as well as coordinating student callers for phonathon mini-campaigns during key points of the fiscal year cycle.
- Collaborate closely with the Advancement Operations team to extract data and recipient lists for annual giving programs, generate metrics and reports for tracking, assign appeal codes to solicitations, support mobile giving channels, and build online giving forms.
- Work with the College Communications Office and external freelance designers/photographers for the creation of graphics, visuals, photography, and overall design for direct mail. Bid out print jobs and collaborate with outside print vendors to ensure mailings execute on time and to budget.
- Effectively track and analyze the success of the annual giving programs (direct mail/e-solicitation/texting/calling), using report/cost data to evaluate and adjust strategies/tactics, as needed, to ensure efforts meet budgets, return on investment (ROI) and overall department goals.
- Support all aspects of the college’s annual day of giving, #Giving2UCday. This includes assisting with the development of the overall marketing vision and strategy (including social media/outreach/direct mail plans), volunteer management, operational components and metrics, and day-of tabling and on-campus events, with point-of-contact management of the online giving platform, e-solicitations, and a direct mail campaign for giving day.
- Lead efforts to update “Support UC” pages of the college’s website, working in collaboration with other Advancement Office and Communications Office staff on content and wireframe logistics.
- Manage any other tasks or programs as assigned by the Executive Director of Advancement Programs.
- Ability to sit for long periods at personal computer performing related functions
- Occasional travel for conferences, to meet with vendors, or to staff college events
- Ability to work evenings and/or weekends, as necessary
- Works collaboratively with colleagues and team members in the Advancement Office and throughout the college. Participates in Advancement Office meetings and other key college staff meetings
- Possesses knowledge and experience with computer programs that support the Advancement Department including Microsoft Office programs and Raiser’s Edge.
Requirements and Qualifications
- Bachelor’s degree
- Three to five years of direct experience in annual giving, membership, or direct mail program.
- Knowledge of fundraising process, information systems, and development management databases
- Excellent computer skills, including using Microsoft Office (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- An in-depth understanding of annual giving and the ability to think critically, strategically, and creatively about the tasks and progress of such programs
- Ability to successfully manage multiple priorities, produce quality work, and meet strict deadlines
- Strong attention to detail and highest commitment to accuracy and thoroughness
- Ability to incorporate both quantitative and qualitative information and metrics into decision making
- Outstanding customer service skill and ability to cultivate and maintain positive relationships with both external and internal constituents
- Ability to exercise good judgment in handling of confidential information
- Independent initiative as well an ability to work collaboratively as part of a team
- Strong desire to build a career in higher education
- Knowledge of Ursinus College mission and programs and an understanding and appreciation of a private liberal arts education
Anticipated Start Date
Interested candidates should apply here. Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.
Ursinus is an AA/EO employer. Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment