College Communications and Strategic Partnerships
The Ursinus story is one of openness, inspiration and creativity. Work with us to share that story and vividly capture the imagination of the Ursinus community. With your support, we promote the college, elevate our brand, communicate timely information, and seek new external partnerships. Here’s how.
Our team partners with friends across campus to create greater awareness of the college, its people and the impact we have our communities.
Media and Communications
Our “newsroom” and official information hub of the college, this team drives our editorial calendar. They ensure stories are coordinated and integrated across all channels, broadening our reach here on campus and beyond. They also strive to earn media coverage while also managing issues and protecting the reputation of the college.
Brand and Marketing
This team raises the college’s visibility among external audiences, promoting Ursinus while ensuring that institutional messaging and design is consistent and compelling. They work in a highly collaborative manner to make sure our brand personality comes alive, particularly among prospective students and their families.
Research regularly suggests the website is our most influential marketing communication vehicle. This team oversees all aspects of our web environment, from strategy to development, content to assessment. They oversee a coordinated team of web editors across campus to ensure accuracy and timeliness of our web content.
Our key liaisons to current and potential partners beyond campus, but who share our mission and values. This team creates greater interest in, and engagement with, external influencers, thought-leaders, policy-makers and elected officials. Ultimately, they enhance our reputation by securing state and federal funding, creating innovative partnerships, and leading regional initiatives.