Social Media Guidelines

Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations.

Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media.

Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate.  Social media sites include the following:

  • Social networking sites (e.g. LinkedIn, Facebook, Snapchat etc.)
  • Social sharing sites (e.g. YouTube, Instagram, SlideShare, Flickr, etc.)
  • Forums and discussion boards
  • Wikis
  • Blogs
  • Microblogging sites (e.g. Twitter,, Jaiku, etc.)
  • Social bookmarking sites (e.g. Digg, StumbleUpon, Reddit, etc.)
  • Review sites (Epinions, Yelp, ChoiceVendor, etc.)

Define “Affiliate College Social Media Site”….
When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply.

Employees are responsible for their interactions on social media sites.

  • College Communications

    Tom Yencho
    Vice President for Communications and Strategic Partnerships

    Ed Moorhouse
    Director of Media and Communications (Media Contact)